What if, during any big football match, on the electronic hoardings --instead of the little sausage dog walking round-- the little girl from 'The Ring' unexpectedly appeared, and Daniel Sturridge got so scared his hair stood up and looked like it did five years ago? What if the little pictures of gore on British cigarette boxes were no longer effective in dissuading people from smoking -- and instead the government started putting bits of real gore in the packets? Or maybe a hand-written message by Martin Gore of Depeche Mode?